That's why Laurie Schacht, chief toy officer at The Toy Insider, stopped by TODAY with Hoda & Jenna to share the hottest holiday toys that kids will actually want to unwrap this year.īelow, you'll find the top picks from The Toy Insider for kids of all ages, as well as some additional toys we rounded up from Amazon, Zulily, Best Buy, Buybuy Baby, Macy's, Target and Walmart. Every year, it seems like there are endless new innovations and hot items added to the market, which is exciting for kids but can make your decision feel 10 times more difficult.Įven if you have a good sense of what you're looking for, whether it's a tried-and-true staple like a Barbie doll or something more educational like a STEM toy, there are so many variations of each that it's hard to know which ones they'll actually appreciate. Finding the perfect toy for your little one can be a challenge.
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